FIND THE FITNESS, PHYSIQUE AND
CONFIDENCE YOU’VE ALWAYS WANTED...
FROM ONE OF THE UK’S LEADING FAT LOSS
EXPERTS
into not just looking great, but feeling great too!
Instagram Advice.
Fad Diets.
Celebrity Influencers.
You’ll always find a mountain of tips and tricks online telling you how to lose weight. And when you’ve got a hectic schedule, sometimes that’s all you’ve got to work with.
The problem is that most of that stuff doesn’t work. Especially when it’s cobbled together without a system to tie everything in. It’s no wonder that people get frustrated about going nowhere with their weight and health.
That’s why so many come to me. As a dedicated fat loss expert and personal trainer, I help them melt off the fat and build the stronger, leaner figure they’ve always wanted but could never quite reach.
For example, these are just a few of those people…
IT'S NOT EASY
- I care about the people I work with
- I work relentlessly to help them hit their goals
THE 4 'LEGS' OF FITNESS
THE 4 'LEGS' OF FITNESS
My philosophy on getting people fit and lean revolves around four principles, or as I like to think of them, four legs of a stool. Without all four legs supporting your results, you “fall over”… which is what happens to people who don’t apply these in their fitness. So, what are these legs?
01. HONESTY
02. ACCOUNTABILITY
03. EDUCATION
04. CLARITY
Want to learn how I use these to get you into the shape of your life? Jump on a free, no-strings-attached call with me. In just 15 to 20 minutes, I’ll run you through how we smash your fitness and physique goals, based on my years of helping others like you. If you’re not convinced, it’s no problem – you can still take the game plan I’ve sketched out for you to use for yourself.
HOW I HELP BUSY PROFESSIONALS
GET FIT, LEAN, AND STRONG
personal training
If you’re looking to lose weight, build strength, or pack on muscle, and want an expert who can make it happen for you, you’ve found one.
My 1-on-1 personal training gives you a complete package around the “fitness trifecta”: training, nutrition, and lifestyle. What’s more, you work with someone not just dedicated to getting you results, but who looks out for you.
Online fitness Coaching
Not everyone can get to me in-person or wants the “go deep”, 1-on-1 training I provide. Online fitness coaching fills the gap. You still get my help with training programs, demos, diet plans, nutrition coaching, and health hacks – all customised around you – but more importantly, you get an accountability partner to help hit your biggest goals. Plus, you get everything in a format that suits your schedule and lifestyle.
Fat bash challenge
10 people. 6 weeks. Massive transformations. This is not your typical 6-week “challenge”. There’s no cutting carbs to lose weight… only for you to put it back on once you relax. And you won’t spend hours each day exercising until exhaustion. This is a special low-cost program that follows the same principles I use in 1-on-1 coaching. It only happens a few times each year, so click below to learn more and sign up to get notified of the next round.
lRF hub
Sure, you could watch YouTube videos or read Instagram posts for your health and fitness fix. But that means weeding out the mixed messages, “fads of the month”, and fake news. With the LRF Hub, you tap into the knowledge of an experienced, in-the-trenches coach getting real results with people like you. Get the on-demand practical info, daily workouts, nutrition advice, and community that transforms your health and fitness for just £45 per month, or £350 for life.
HOW I HELP BUSY PROFESSIONALS
GET FIT, LEAN, AND STRONG
Personal Training
If you’re looking to lose weight, build strength, or pack on muscle, and want an expert who can make it happen for you, you’ve found one.
My 1-on-1 personal training gives you a complete package around the “fitness trifecta”: training, nutrition, and lifestyle. What’s more, you work with someone not just dedicated to getting you results, but who looks out for you.
Online Fitness Coaching
Not everyone can get to me in-person or wants the “go deep”, 1-on-1 training I provide. Online fitness coaching fills the gap. You still get my help with training programs, demos, diet plans, nutrition coaching, and health hacks – all customised around you – but more importantly, you get an accountability partner to help hit your biggest goals. Plus, you get everything in a format that suits your schedule and lifestyle.
Fat Bash challenge
10 people. 6 weeks. Massive transformations. This is not your typical 6-week “challenge”. There’s no cutting carbs to lose weight… only for you to put it back on once you relax. And you won’t spend hours each day exercising until exhaustion. This is a special low-cost program that follows the same principles I use in 1-on-1 coaching. It only happens a few times each year, so click below to learn more and sign up to get notified of the next round.
LRF hub
Sure, you could watch YouTube videos or read Instagram posts for your health and fitness fix. But that means weeding out the mixed messages, “fads of the month”, and fake news. With the LRF Hub, you tap into the knowledge of an experienced, in-the-trenches coach getting real results with people like you. Get the on-demand practical info, daily workouts, nutrition advice, and community that transforms your health and fitness for just £45 per month, or £350 for life.
THE LRF APP
YOUR NEW DIGITAL FITNESS HUB

Sometimes, thinking is the enemy of action. With your LRF App, you won’t need to worry about remembering what to do today – it’s all in the app. Whether it’s a check-in, a workout, or taking progress photos, you simply tick it off. Want to see what’s coming up next week? You can in the calendar.
Knowing how to do each exercise with perfect form gives you the biggest bang for your workout. You can watch my video walkthroughs in the app, as well as follow your customised program and track your sessions as you do them.
What can you track on the LRF App? Almost everything! Sleep, steps, body weight, nutrition, blood pressure. Each of these is a piece of the “data puzzle” that gives you a crystal clear picture on how you’re moving towards your goals, and shows you graphs and averages to spot trends in an instant.
Looking after my clients means they can ALWAYS get in touch with me, and the app is a sure way to do that. Whether you’ve got a nagging question or an urgent problem, you can reach me here (and not have to wait days like you might with some trainers).
Half the motivation that comes from losing weight is seeing your progress as it develops. This could be a small thing like a new personal best or a major milestone like hitting a goal weight. To help you record (and celebrate) your achievements, you can track them all in the app, as well as view habits and goals that have helped you along.
OVER THE PAST EIGHT YEARS
I'VE HELPED
100+
PEOPLE SHIFT MORE WEIGHT, BUILD MORE MUSCLE, AND DISCOVER NEW-FOUND CONFIDENCE.
I'VE RAN
16,000+
PERSONAL TRAINING SESSIONS TO GET
INCREDIBLE RESULTS FOR CLIENTS.
OVER THE PAST FOUR YEARS
I'VE hELPED
100+
pEOPLE SHIFT MORE WEIGHT, BUILD MORE MUSCLE, AND DISCOVER NEW-FOUND CONFIDENCE.
I'VE RAN
7,200+
PERSONAL TRAINING SESSIONS TO GET
INCREDIBLE RESULTS FOR CLIENTS.
Hear it from my clients










Let's Change Your Life
Become the fittest and leanest you’ve ever been with the UK’s leading fat loss expert in your corner